By au wing tung, beverly jane maxwell, lee yan yim, ma ka wing, pang hoi lam, tang wing yee cb 2601 marketing listerine table of content company analysis introduction. Johnson & johnson has tripled its varieties of listerine in the united states to nine since 2006, when it bought the brand from pfizer as part of an acquisition of its consumer health care unit.
Segmentation, targeting and positioning of listerine september 26, 2014 above is a perception map of listerine mouthwash, it is based on the segmentation, targeting and positioning done by a company that one is able to derive a positive consumer perception. The brandguide table above concludes the listerine swot analysis along with its marketing and brand parameters similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Propose a comprehensive marketing plan to inspire consumers to purchase their first listerine floss product please address the following questions in your proposal. Listerine users are more likely to try odd foods, a new sport later in life, or floating in the dead sea now j&j launches 80-country push to find more of them.
With products like listerine zero, popular where alcohol is forbidden, and green tea listerine, big in asia, johnson & johnson is trying to appeal to foreign tastes.
Listerine brand is studied in terms of its swot analysis, competitors segmentation, targeting and positining(stp) have also been covered along with usp and tagline listerine swot analysis, usp & competitors posted in fmcg, total reads: 9230 advertisements browse marketing analysis of more brands and companies similar to listerine.