Case 24shangri-la hotels 1 the key element of strategy implemented by shangri-la hotel in gaining competitive advantage over its rivals is by offering services that are superior value worth paying more for. The key element of strategy implemented by shangri-la hotel in gaining competitive advantage over its rivals is by offering services that are superior value worth paying more for shangri-la uses its signature standard of "shangri-la hospitality" in achieving an edge or competitive advantage over rivals in attracting buyers and coping with competitive forces. Identify the key elements of shangri-la's strategy and apply a generic competitive strategy which relates to the company's activities identify the key features of the culture employed to determine the company's success understand the impact of culture on the mission statement and the shangri-la care program.
Based on our research, we believe that the key elements that in shangri-la’s strategy are the internal ones that include management, organisation culture, employee and service for organisation culture and service, shangri-la has its own service model which is called “shangri-la hospitality.
The generic competitive strategy as well as the key elements of shangri-la hotel’s strategy 5 2 aspects that underlie shangri-la’s efforts to execute its strategy (5) 6 3. Shangri-la hotels shangri-la hotels and resorts is a deluxe asian hotel chain and was founded in 1971 in singapore by the malaysian-chinese tycoon robert kuok the name shangri-la means “eternal youth, peace and tranquility” and embodied the serenity and service for which the hotel chain was renowned throughout the world.